UK Advertising Regulations
Familiarise yourself with the UK’s advertising standards, including the rules set out by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code. Your ads must be honest, decent, and truthful.
Data Protection and Privacy
Understand the General Data Protection Regulation (GDPR) and how it affects your advertising, particularly when it comes to targeting and handling user data.
Measuring Success and ROI
Key Performance Indicators (KPIs)
Define what success looks like for your campaigns. Common KPIs include engagement rate, conversion rate, cost per conversion, and overall ROI.
Reporting Tools
Utilise the built-in reporting tools on social media platforms to track your campaign performance. Learn how to interpret these metrics and use them to make informed decisions.
Long-Term Impact
Consider the long-term impact of your advertising efforts on brand awareness and perception. Sometimes the benefits of social media advertising are not immediate but accrue over time.