Social media should be part of a broader marketing strategy that includes various channels and activities.
Cross-Promotion
Promote your social media content on other channels, such as your website or email newsletters, to increase reach and drive traffic.
Coherent Campaigns
Align your social media campaigns with offline marketing efforts for a cohesive brand experience. This could include coordinating social media posts with in-store promotions or events.
Data-Driven Decisions
Use data from social media analytics alongside other marketing data to inform your overall strategy and make evidence-based decisions.