Once you’ve selected the platforms that suit your business, the next step is to develop strategies tailored to each platform’s unique features and audience expectations.
Content Adaptation
Learn to adapt your core message to suit the format and norms of each platform. For example, a detailed blog post on your website can be condensed into an engaging Facebook post or a series of tweets.
Engagement Techniques
Each platform has different methods for engaging with users. On Instagram, you might use stories and reels, while on Facebook, you could create groups or host live Q&A sessions.
Hashtags and Trends
Understand the role of hashtags in increasing visibility and how to use them effectively. Stay abreast of trending topics and participate in relevant conversations without deviating from your brand’s voice.
