To maintain a cohesive social media presence, it’s helpful to develop content themes or categories that align with your brand’s personality and goals. Themes could be based on product lines, customer stories, behind-the-scenes looks, or educational content.
Optional Activity
List five content themes or categories that would be relevant for your brand and provide a brief explanation for each.
Storytelling and Your Brand
Storytelling is a powerful way to connect with your audience on an emotional level. It can humanise your brand and give it depth. Stories can be about your brand’s history, customer experiences, or even day-to-day operations. The key is to be authentic and engaging.
Optional Activity
Craft a short story (2-3 paragraphs) that encapsulates your brand’s values and mission, which could be shared as part of a social media campaign.